Publications & Papers | Ramesh Unnikrishnan

DIRECTOR AND ADVISOR (Frmr)

ALL INDIA COUNCIL FOR TECHNICAL EDUCATION (AICTE)
MINISTRY OF EDUCATION (GOVERMENT OF INDIA)

Publications

Books

Marketing of Ayurveda Based Wellness Tourism in Kerala, ISBN: 978-3-639-70764-9 Published by LAP Lambert, Germany.

Industrial Organization and Management, ISBN : 978 – 81 – 8295 – 156 – 3, Published by V Publishers, Kottayam.

Chapter 15 of Tourism Entrepreneurship, ISBN: 978 – 81- 7446 – 945 – 8, Published by Excel Books.

Chapter contributed, International Marketing in Tourism, ISBN 978-81-278-4934-6, Published by Anmol Publishers, New Delhi.

Chapter Contributed Health, Tourism and Hospitality, Published byRoutledge, Taylor & Francis.

Chapter contributed, Higher Education Leadership and Management, Published by CEGR.

Chapter contributed, “Research Methodology for Faculty”, Published by CEGR.

Chapter contributed, “Higher Education Faculty Career Orientation and Advancement” ,Published by CEGR

Journals

Employment in Tourism Industry, Issues and Challenges, Management Researcher, Vol XVI July-Sept-2009, Pages 51 -58.

The Niche of Wellness Tourism in the Scenario of Kerala’s Health Tourism, Ind. J. Multi.Res.2009. Vol.5(4), ISSN-0973-2225, Pages 633 -640.

Destination Kerala: A Voyage to Wellness, I-Managers Journal on Management ISSN 0973-5054 ,Vol-4,No-2, Sept-Nov: 09, Pages 6-11.

Ayurvedic Health tourism in Kerala: A study on the market potential catering to the customer perception, I –Managers Journal on Management ISSN 0973-5054 , Vol-4,No-2, Mar –May 10, Pages 55-62.

Wellness Tourism in Kerala: Opportunities Galore, Management Researcher, Vol XVII, No: 1, July –Sept 2010, Pages 48 -56

Ayurvedic Wellness Tourism in Kerala: A Gateway for Entrepreneurs to Emerge Successful, International Journal of Research in Commerce & Management ISSN 0976 -2183, Vol.2, Issue .4, April, 2011, Pages 80 – 84.

A study to evolve an effective Marketing plan to enhance Wellness tourism in Kerala,International Journal of Marketing and Management Research, ISSN 2229-6883, Vol. 2, Issue 9, Sept 2011, Pages 193 -206.

A study on the customer profile and perceptions to enhance the Marketing Efforts for Ayurvedic Tourism in Kerala, JS International Journal of Commerce, ISSN 2231 – 377X, Vol. 1, Issue 2, Aug 2011, Pages- 110 – 116.

A study to develop an advanced Marketing Strategy for Wellness Tourism in Kerala Based on the prevailing Scenario, Zenith International Journal for Multidisciplinary Research, 1SSN 2231 – 5780, Vol 1, Issue 6, Oct,2011, Pages 211 – 222.

Issues and Challenges in acquiring adequate Manpower in Tourism Sector, Asian Journal for Research in Social Science and Humanities, ISSN 2250-1665, Vol 11, Issue 1, June 2012, Pages 85-95.

Management of Stress Induced Disorders in IT professionals through Ayurvedic Wellness Tourism in Kerala, RS International Journal of Research in Management, ISSN 2249-5908 Issue 2, Vol:6, Nov 2012.

The Holistic Approach of Ayurveda based Wellness Tourism In Kerala, International Journal of Advanced Management & Research, Vol:3, Issue 2, Jul-Dec,2012.

Technical Education in India: Prospects and Challenges, International Journal for Research in Management and Technology, Vol:4, No:1, Feb.2014.

To transform the learning and Teaching process in Engineering Education, International Research Journal for Intellectual Science & Management, ISSN 2320-656X, Issue 5, Jan 14.

Technical Education in India- A SWOT analysis based on the Prevailing Scenario, The Indian Journal of Technical Education, Vol 36, No:4 Oct – Dec 2013, ISSN 0971-3034.

Scope and Challenges of Technical Education: A Kerala Perspective, Higher Education for Future SAGE, KSHEC, Vol 2, Issue 2,July 2015.

The Impact of an Organization’s Culture on the Performance of its Employees – A Study: Journal of Advanced Research in Dynamical and Control Systems, ISSN: 1943-023X.

A Study on the Impact of Corporate Social Responsibility (CSR) on the Organizational Commitment of Employees in the Agro Industry. International Journal of Recent Technology and Engineering ISSN: 2277 3878.

A Study on the Impact of Newspaper Advertisements on Consumer Awareness,International Journal of Recent Technology and Engineering ISSN: 2277 3878

A Study on the Impact of Organizational Communication on the Motivation of Employees in KSEB Ltd., Journal of Advanced Research in Dynamical and Control Systems, ISSN: 1943-023X.

Preparation of research proposals for Government / External grants Management Researcher, ISSN : 2230-8431 Jul-Sep 2019

Future prospects of engineering Education in India, SJCET journal of Engineering and Management , Vol 11 , Jul-Dec 2019 , ISSN : 2394-8647

Engineering Education in India : prospects and Goals , International Journal of Multidisciplinary research and Development , Vol 11 ISSN : 2349-5979

Relevance of Employee Engagement Process in Organisations, Infokara Research, Vol 9, Issue 4, April 2020, ISSN 1021-9056

A Study on the HR Practices, Organisational Trust, Personal Value and Organisational Commitment- A study in Private Sector Banking context, Infokara Research, Vol 9, Issue 4 April 2020, ISSN 1021-9056

Pertinence of Employee Engagement Actions in Organisations, Alochana Chakra, Vol IX, Issue IV, April 2020, ISSN2231-3990

Production of Compressed Natural Gas(CNG) by using Waste Water and Carbon dioxide, Infokara Research, Vol 9, Issue 5, May 2020, ISSN 1021-9056

Necessity and Relevance of Induction Programme for students enrolled in Engineering Colleges, JETIR International Journal, Vol 7, Issue 5, May 2020, ISSN 2349-5162.

Triple Helix in practise in Indian HEI’s using lens of academic patenting, Technology Analysis & Strategic Planning , ISSN 0953-7325, May 2020

Conferences

Self Financing Engineering Colleges under Government –A Kerala Experience, International Conference on Democratic and Secular Education, December 4th to 6th 2008, Kerala University.

Role of Destination Management in Marketing Tourism – Strategies and issues, National Seminar on Strategic Marketing for emerging environment,Feb 20 – 21, organized by School of Management studies, CUSAT.

Trends in Marketing Films; Strategies to uplift customer perceptions“, National Conference on Creating and Delivering Value for customers, March 27 – 28, School of Management studies, CUSAT.

Emergence of Professional students as Global Competitors: Is Communication Skill the Litmus?”,20th ISTE Annual Convention, VJCET, November 21, 2009.

Issues and Challenges in Marketing Ayurveda based Wellness Tourism in Kerala, All India Convention of Tourism Professionals, 5-6th February 2010, Thiruvananthapuram.

The Niche of Ayurvedic Health Tourism in Kerala: Galoring opportunities for Entrepreneurs, UGC-SAP, Pondicherry University, 19-20 March, 2010.

The Role of Communication Skills in Transforming Professional Students to Global Competitors, National Seminar on “Communication and Soft skills – The Emerging Paradigms”, DAVIET, Jalandhar, September 6-7.

Need of a Paradigm Shift in the Learning and Teaching Process in Engineering Education, 21^st ISTE Annual Convention, SJCET, November 20, 2010.

To Mould 21^st Century Professionals: Analyzing the need of Communication & Soft Skills, National Conference on Moral and Ethical Values for Professionals, IET, Bhaddal, Ropar, April 15-16,2011.

A study on the Entrepreneurial opportunities in Ayurvedic wellness tourism by analyzing the SWOT with reference to Kerala, DAMES 11, Crescent Business school, Chennai, April 29-30, 2011.

Relevance of English Language Teaching in Technical Education Curriculum to Face the Challenges of Globalization, National Seminar on Employability of Fresh Engineering Graduates : Problems & Prospects, CUSAT, Jan 24^th& 25^th, 2012 .

Issues and Challenges for an effective HRM in Tourism Sector, UGC – SAP, DTS – Pondicherry University, 23 & 24 March, 2012.

To Evolve an Effective Marketing Plan for Ayurveda based Wellness tourism in Kerala, International Conference, Gampaha Wickramarachchi Ayurveda Institute, University of Kelania, Sri Lanka, 7-9 Nov,2012 .